Start With Yourself

THE INSTANT INTERNATIONAL BESTSELLER

START WITH YOURSELF is a new mindset for work and life.

Work out what you really want

Get out of your own way

Let go of ideas that are holding you back

Manage your emotions

Move forward with confidence

Fulfil your potential

No one would have expected Emma Grede to get to where she has today: one of the world’s richest self-made women, a serial entrepreneur, cofounder and CEO of Good American and the founding partner of SKIMS, podcaster and mentor. But Emma believes in opening the door to show exactly how to achieve your goals.

A revolutionary new framework, this book is an indispensable manual for building the life you deserve. In this practical structure, Emma shows how by dispensing with Old Thoughts and replacing them with New Thoughts you can unlock the life you've always dreamed of.

You need to take responsibility for your life. Whatever success looks like for you, this is a toolkit to get there on your own terms. If Emma can do it, why can't you?

Emma Grede is a British-born entrepreneur, businesswoman, and one of the most influential brand builders of her generation. She is the author of the New York Times and Sunday Times bestseller Start With Yourself, a candid and practical guide to building success, confidence, and self-worth on your own terms. As the cofounder and CEO of Good American, a founding partner of SKIMS, and the cofounder of Safely and Off Season, she has built a portfolio of category-defining brands. She also hosts Aspire with Emma Grede, the weekly podcast where she sits down with the founders, executives, and cultural figures shaping how we live and work. Beyond business, Grede is deeply committed to philanthropy and social impact. She serves on the boards of the Obama Foundation and Baby2Baby and is a King's Trust Ambassador. Grede lives in Los Angeles with her husband, Jens, and their four children.