Thinking, Fast and Slow

One of the most influential books of the 21st century: the ground-breaking psychology classic - over 10 million copies sold - that changed the way we think about thinking


'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

‘Will be remembered hundreds of years from now’ David Brooks, The New York Times

Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life's work, Kahneman showed that there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. His book reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.

‘Stunningly profound… A lifetime's worth of wisdom presented in a manner that is simple and engaging’ Steven D. Levitt, author of Freakonomics

Daniel Kahneman was a Senior Scholar at Princeton University, and a former Emeritus Professor of Public Affairs, Woodrow Wilson School of Public and International Affairs. He was awarded the Nobel Prize in Economics in 2002. He died in 2024.

There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Daniel Kahneman's Thinking, Fast and Slow… compulsively readable from beginning to end... this is one of the greatest and most engaging collections of insights into the human mind I have read — William Easterly, Financial Times

Profound . . . As Copernicus removed the Earth from the centre of the universe and Darwin knocked humans off their biological perch, Mr. Kahneman has shown that we are not the paragons of reason we assume ourselves to be — Economist

An astonishingly rich book: lucid, profound, full of intellectual surprises and self-help value. It is consistently entertaining and frequently touching — The New York Times Book Review

The godfather of behavioural science... his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady — Josh Glancy, Sunday Times

A tour de force of psychological insight, research explication and compelling narrative . . . Thanks to the elegance and force of his ideas, and the robustness of the evidence he offers for them, he has helped us to a new understanding of our divided minds-and our whole selves — Christopher F. Chabris, Wall Street Journal

Wonderful... To anyone with the slightest interest in the workings of his own mind, it is so rich and fascinating that any summary would seem absurd — Michael Lewis, Vanity Fair

This is a landmark book in social thought, in the same league as The Wealth of Nations by Adam Smith and The Interpretation of Dreams by Sigmund Freud — Nassim Nicholas Taleb, author of The Black Swan

Daniel Kahneman is among the most influential psychologists in history and certainly the most important psychologist alive today...The appearance of Thinking, Fast and Slow is a major event — Steven Pinker, author of The Language Instinct

This book is a tour de force by an intellectual giant; it is readable, wise, and deep. Buy it fast. Read it slowly and repeatedly. It will change the way you think — Richard Thaler, co-author of Nudge

Daniel Kahneman is one of the most original and interesting thinkers of our time... In this absolutely amazing book, he shares a lifetime's worth of wisdom presented in a manner that is simple and engaging, but nonetheless stunningly profound. This book is a must read for anyone with a curious mind — Steven D. Levitt, co-author of Freakonomics