The DOSE Effect

Life can feel overwhelming, but it doesn’t have to be.

Today’s fast-paced world leaves many of us struggling with extreme emotional highs and lows caused by chemical imbalances in our brains, brought on by the pressures of modern life and constant digital connectivity.

In The DOSE Effect, Neuroscientist TJ Power shares how you can reset and balance your brain chemistry with simple, everyday habits to lead a happier, healthier, and more productive life.

Unlock your brain’s four key chemicals and discover the powers of:

DOPAMINE to get motivated and stay driven

OXYTOCIN to build deeper connections with others

SEROTONIN to boost your energy and mood

ENDORPHINS to destress and find calm

TJ’s practical approach and straightforward solutions will guide you on an exciting, action-based journey to optimise your brain chemistry and transform your mental health.

TJ Power's book 'The DOSE Effect' was a No.1 Sunday Times bestseller w/c 2026-03-16.

TJ Power is an esteemed neuroscientist, international speaker, and co-founder of Neurify, an organisation at the forefront of the mental health sector providing accessible and scientifically-backed teachings to enhance the management of mental health.

As a psychology lecturer at the highly-regarded University of Exeter, TJ saw a significant gap in the available mental health support within educational and corporate environments. Driven to empower individuals with the necessary tools for positive change, TJ has delivered countless keynotes across the UK and internationally. Attendees consistently report feeling empowered, motivated, and able to cultivate their mental well-being.

TJ has gained significant recognition for his groundbreaking approach to mental health, particularly in the face of modern challenges and our digitally-driven lives. He has successfully implemented his strategies within renowned companies such as CocaCola and the National Health Service (NHS).